South West Water backs pioneering environmental art trail
Water will be meeting art this summer when South West Water sponsors an environmental art sculpture trail.
TRAIL, now in its third year, has won plaudits for its innovative use of artworks made from recyclable materials to promote environmental messages to thousands of visitors strolling the South West Coastal Path between Dawlish and Teignmouth.
This summer's TRAIL runs from July 21 to September 2 will be sponsored by South West Water, which is already running its own environmental campaign 'Bin it, Don't Flush it' in Teignbridge.
As well as promoting the 'Bin it, Don't Flush it' message, it is hoped the artworks themselves will raise awareness of such issues as water conservation, beach cleanliness and safe disposal of refuse.
TRAIL committee chairperson Liz Lockyear said: "It is important for us to be backed by an organisation committed to environmental issues, which actively encourages conservation and actually implements policies that clean and protect Devon's coastlines and bathing water."
SWW Chief Executive Chris Loughlin said: "We have invested £1.5 billion in our Clean Sweep to clean up the region's bathing waters over the last 15 years but protecting the region's unique environment in the future will be everyone's responsibility.
"TRAIL is an outstanding and fun opportunity to make people think in a positive way about their role in the environment while they are enjoying its benefit. We wish TRAIL every success this summer and look forward to it becoming a landmark event in the regional calendar."
SWW will be offering a £1,000 prize and trophy at a viewing ceremony to the artwork, which best encourages responsible environmental action.
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Published: 26 June 2007
NOTES TO EDITORS
TRAIL outdoor coastal art sculptures will be in place from July 21 to September 2 with an indoor exhibition at Tomorrows in Teignmouth from August 12 to September 2
South West Water, the Environment Agency and Teignbridge District Council launched the 'Bin it, Don't Flush it' campaign in April to lift the lid on the problems caused by carelessly flushing items down the toilet.
The worst offending items, nicknamed the 'Dirty Dozen' include such items as razor blades and nappies, can cause blockages in pipes, sewer flooding and pollution.