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South West Water enters new era after Clean Sweep success South West Water's customers are to have a significant role in determining the region's future water and sewerage services.
Today at Plymouth's National Marine Aquarium, South West Water unveiled two key documents 'Delivering Pure Water, Pure Service and a Pure Environment' and 'The New South West – Clean Sweep and Beyond'. 'Delivering Pure Water, Pure Service and a Pure Environment' looks to the future and sets out the new challenges ahead, including climate change, before outlining the company's long term vision and ideas to 2030. The document also marks the start of major consultation with the company's 1.6 million customers before it prepares its next business plan and proposed charges for industry regulator Ofwat. 'The New South West – Clean Sweep and Beyond' examines how South West Water's massive investment since 1989 has helped strengthen the region's economy while safeguarding its unique natural environment. Regional businesses, community leaders, environmentalists and residents describe how Clean Sweep has transformed the region's coastline, encouraged inward investment and improved everyone's quality of life. Chief Executive Chris Loughlin said: "Our £1.5 billion investment in Clean Sweep has proved vital to the region's economic growth while protecting its environment. "Clean Sweep has been an expensive programme but the long term benefits have been huge. We've come a long way and now we are preparing for future challenges including the implications of climate change. "We have a vision of where we want to be in 2030 and we are aiming to make that vision a reality at the lowest possible price. But we would like our customers' input to succeed and that's why we are asking for their views on the way ahead."
"Without Clean Sweep, the tourist industry would have been destroyed. Today our bathing water quality is first class and the South West is attracting tourists on the strength of its reputation as a clean and green destination." - Malcolm Bell, Chief Executive of South West Tourism "Thanks to Clean Sweep, our beaches and coastal waters are now cleaner than at any time for the last 200 years. That has been of huge importance to the South West economy and to our tourism businesses in particular." - Ben Bradshaw, Minister for the South West "Things have really improved. When I lived in Cornwall ten years ago, there were certain beaches we avoided because of the poor water quality. Now you'll find surfers from all around the world visiting the region." - Surfer Neil Devaney "There is no doubt that South West Water's investment programme has made a huge impact on the rivers and they will be a key partner in the future of inland waters." - Dr Dylan Bright, Director of the Westcountry Rivers Trust - END - NOTES TO EDITORS
Published: 7 November, 2007 For further information and interview opportunities please contact |
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