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New beach safety app to launch pilot on three Cornish beaches this summer

14th June 2022

A new app designed to improve survival rates for coastal incidents and enable better decision making when visiting the coast is being piloted on three Cornish beaches this summer.

Developed by Cornwall based Jo Murray, My Coast app is a beach safety app giving users practical, real-time coastal and water quality information on one free, easy to use and easy to understand platform.

Created in collaboration with South West Water, the RNLI, the MET Office and the Universities of Plymouth and Exeter, My Coast will launch its pilot on Perranporth, Gyllygnvase and Porthtowan beaches in this August.

The app will enable users to select a suitable beach to visit, based on a variety of factors from wave and weather conditions, to information about rips and currents, to whether there is a café, public toilets or parking.

The pilot phase has been joint funded by South West Water and the European Development Fund, with the vision to extend the service to all UK beaches, and further, in the future.

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Jo Murray, My Coast creator, said: "Every time I wanted to take my three children to explore beaches around Cornwall, it ended up as a bit of disaster. Either the tide was in, we would find that the beach wasn’t dog friendly or there were not the facilities that we wanted available.

"My Coast was born with the aim to take the luck out of enjoying a safe and amazing day on the coast and prevent failing miserably, as I had been."

Guy Doble, South West Water’s Director of Wastewater Services Recovery, Treatment and Networks, said: “My Coast has the potential to become a one stop shop for visitors and residents looking to find relevant and helpful information about Cornwall’s beaches through an accessible, easy to use app. We are delighted to support the platform and are looking forward to working with the My Coast team as the project comes to life.”

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For further information please contact:

My Coast is looking to Crowdfund £50,000 as part of the app’s development plans to extend to more beaches across Devon and Cornwall. Find out more at www.crowdfunder.co.uk/p/my-coast-app