Love Your Loo

Most people* claim only to flush the 3Ps - pee, paper and poo - down the loo.

They recognise that this is what the sewer system is designed for, linking loos in your home with the pipe network and your local treatment works.

But some people** admit to contributing to 8,500 blocked sewers a year, which costs about £4.5million a year and adds to bills, by inappropriately flushing baby wipes, hygiene wipes, cleaning wipes, cleansing pads and sanitary products. Blocked sewers can cause flooding, which is extremely unpleasant especially if it happens in your home, and can be easily avoided.

We work hard to help our customers so we actively encourage everyone to love their loo by only flushing pee, paper and poo.

Consumer research conducted by South West Water during 2014 showed that *77% of research respondents stated that they only flush pee, paper and poo, with only **23% admitting to flushing other items.



  1. Have a lined bin near all the loos in your home
  2. Have odour and leak-proof bags nearby e.g. nappy bags or sanitary disposal bags
  3. Bin everything other than the 3Ps: pee, paper, poo
  4. Encourage your family, friends and neighbours to Love Your Loo, as we all have a part to play.


Interested to learn more about the network we maintain and the number of blockages caused by the undesirables each year, then check out Help stop the block




But so many of these products say they are flushable and biodegradable!

We know - confusing isn't it? As well as spending £millions a year to clean and upgrade our sewers, we are working with the rest of the water industry to encourage manufacturers and retailers to label their products responsibly.

In the meantime our customers have told us they are confused about what can and can't be flushed. They also think it's our job to tell them, so here we are!


Flushable on the packaging refers to being able to pass though the toilet bowl. Even though they disappear from your toilet bowl, because they don't break down fast enough they build up in pipes and cause blockages. They should be disposed of via the bin and not the loo.

Things like wipes and sanitary products don't break down as quickly as toilet paper. Even though they say biodegradable they take much longer to break down, which is why they contribute to blockages and should be disposed of via the bin and not the loo.

Need a little bit more help to harness your flushing skills then check out handy guide - Should I flush it?




Ban the sale of wet wipes that have “flushable” on the packet.