Why innovation is so important
Without thinking in new ways, and coming up with new solutions, there is no progress. That’s why innovation is at the heart of all our plans for the future. We must meet stretching, ambitious targets to overcome increasing challenges presented by climate change, our aging infrastructure, and new expectations of us from customers and regulators.
New ideas, new ways of thinking and new technologies are the way forward. We need solutions that have far-reaching, cross-cutting benefits,addressing our priority areas: Water Quality & Resilience, Storm Overflows & Pollutions, Net Zero & Environmental Gains, and Affordability & Delivering for our customers.
Routes to innovation
Recognising that not all ideas are equal, we help the business select the right delivery route for innovation – maximising impact for our customers, society, and the environment.
- Centre for Resilience in Environment, Water, and Waste (CREWW) Research
Find out more about CREWW - Ofwat Innovation Fund
Accelerating breakthrough innovation through collaboration – sharing data, knowledge and experience across the water sector and supply chain. - Internal Ideation from scouting, testing and deployment
Identifying near-to-market tech and rapidly deploying solutions that bring real, measurable service benefits. - EU Horizon Funding
Collaborating with other water utilities outside of the UK, and various partners in academia, industry, and from other utility sectors across the EU - UK Water Industry Research (UKWIR)
Collaborating with UKWIR to Influence and shape the UK’s water research agenda; lead or support targeted research projects with sector-wide impact.
Innovation in action
Below are some of the live and complete innovation projects South West Water are involved in the delivery of.
Pynes Network Training Centre and Test Rig
South West Water has invested in a state-of-the-art water network training and testing facility in Exeter. The centre was designed to provide hands-on training to network operators, exposing candidates to a representation of a very typical water supply system. The training rig contains most components that constitute a public water supply system: pumps, valves, hydrants, meters, sensors, live pressure and flow measurement, closed loop pressure control, air release, admittance, and much more.
The isolated system is supplied via its own reservoir, header tank, and variable speed pump. The rig can be pressurised to in excess of 16 bars, and flows can be pushed to approximately 20lps. This makes it perfect for training, but equally for testing water system innovations, invention and widgets.
South West Water have a number of ongoing technical solutions being co-developed where extensive testing has been completed before the more challenging live field pilots happen. This safe and controlled environment perfectly enables real world testing, without the challenges of a live, customer supplying network.
We’d welcome more products for testing at the centre.

Areas of focus
We have four areas of focus for future innovation which will support our delivery of Our Plan for Change. If you have an idea, technology, or concept that you know can help us do this, please get in touch using the form below.





