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Westward Ho!

WaterFit Live

Westward Ho!

This part of the coastline is known for its dramatic cliffs, and Westward Ho! is no exception with the beach falling within the North Devon Area of Outstanding Natural Beauty.

The beach is home to long flat stretches of beach ideal for sunbathing. Surfing areas are clearly designated and there are slipways over the pebbles at the RNLI points. It’s usually easy to hire equipment and book training sessions.

Dogs are allowed on the beach all year round, with a few summer restrictions but do take the time to check the beachfront signs.

Westward Ho! storm overflow map

Water quality sample results

The graphs below show the significant reduction in harmful bacteria in the Environment Agency’s (EA) water samples since the 1990s. E. coli and  Intestinal Enterococci exist in all open water - they are found in human and animal poo, and get into the water via sewage spills, road drainage, agricultural livestock, or wildlife and birds. The EA uses the levels of these bacteria to decide whether to award this beach bathing water status.

2025-2030 investment programme

To help reduce the risk of environmental impact from our sewerage network, and to contribute towards improving bathing water quality at Westward Ho! Beach, we have earmarked circa £500,000 of investment up to March 2025*.

We are reviewing previous work that identified roads and roofs connected to the sewerage network in Northam. Rainwater falling on these areas then gets discharged from the storm overflow automatically when the network’s storage capacity is reached. We are looking into the feasibility of separating these areas out to drain the rainwater directly into the river or sea.

*Amounts earmarked for investment may change dependent on the final design of the optimal solution and costings provided by our supply chain.

Current investment

To reduce storm overflow spills in the Taw–Torridge estuary a new pumping station is being built in Buckleigh which will connect to a new rising main, this will help to carry more flows to Cornborough sewage treatment works. Further work includes construction of a new screening chamber at Causeway Close and installation of a new storm storage tank at Velator.

Find out more about the ongoing works to improve the Taw Torridge estuary.

5 year overflow spill information

The data shown in the table below is the reported annual total spill number for each overflow which has been identified by the EA for this bathing water.

The assignment of an overflow to the bathing water does not always mean an impact will occur, it can be dependent on a number of factors such as tidal state and weather conditions. Sometimes it has been allocated just for investigation purposes and has no impact at all.

All data collected goes through vigorous quality assurance processes before being included in the counts. Sometimes debris can trigger false spills to be recorded, resulting in potentially higher than actual spill numbers.

Number of spills

  2024 2023 2022 2021 2020
Northam finescreen pumping station overflow Outlet 1, Bideford 65 70 8 12 78
Two operatives walking towards storm overflows

Turning the Tide

By 2030, we aim to tackle every storm overflow at a bathing water or shellfish site. Our goal is for each storm overflow to spill no more than 10 times a year.

Our action on storm overflows
Picture of a dark storm over some hills

More about storm overflows

We know that as a water company, we have a big part to play in improving our network and reducing the number of discharges. We also know there's lots more work to do.

Find out more

The beach profiles were created in line with information provided by our partners, Environment AgencyRNLIKeep Britain TidyMCS - Beach Guide and British Beaches.